The Brazilian Flavors Project is carried out by the Brazilian Food and Beverage Exporters and Importers Association (ABBA) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). ABBA is responsible for the management and operation of the resources made available by both entities to carry out the actions foreseen in the target markets of the Project.
The Brazilian Food and Beverage Exporters and Importers Association (ABBA) was created in 2002 with the mission of defending the interests of small and medium-sized Brazilian food and beverage companies. One of its main characteristics is to open channels and develop business opportunities for its members, in order to broaden and foster the international trade of its products.
With this goal in mind, ABBA strengthens its operations every year with successful commercial projects that provide new business opportunities for it members and for Brazilian products in the foreign market. Among them, we highlight the Brazilian Flavors project, a project held jointly with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Currently, promotional actions are being carried out, as participation in international fairs, Business Roundtables and tasting actions in supermarkets etc. In addition, we provide companies with legal information and tools for the practice of exporting in potential consumer markets, supporting them with all the necessary aid to meet the requirements of the external market.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.